1. The Audience is King (and Queen)
Basically, this translates as - the show is here to serve the audience first. This means that if we determine that you (or your subject matter) are not a fit for the listeners, we'll let you know and immediately refund your application fee. If this happens, please don't take it as criticism or judgement. Our listeners have grown to expect a certain type of guest, and it's not someone talking about how to make a million dollars (unless your focus is merely on breaking down the subconscious, limiting belief structures to free you up to abundance). Make sense? Look at it like this: if your topic is geared toward entrepreneurs - this ain't the show for you; if you typically speak at a place of meditation, health and wellness - then you're probably a good fit.
2 The Host is the Leader of the Pack
In other words, JJ is calling the shots during the interview, asking the questions, and directing the flow. It is a conversation between two people - and NOT a monologue where you will deliver your prepared (aka "canned") 20-minute speech. If there are certain questions you would like to be asked, please provide them in advance of the interview. We reserve the right to pick and choose whether to use your questions or stick with our own. We do ask that you trust the process. JJ has interviewed thousands of people in various formats (over 400 episodes so far) - she'll bring out the best of you.
3. This is NOT a Pitch-Fest
It is totally acceptable for the conversation to cover what it is you are currently offering, be it a new book, your flagship course, or even private coaching sessions with you. However, this is NOT an audio sales page! Our listeners tune in for the value they receive from the wisdom of the guests; therefore, make sharing your priority. We can briefly discuss your book or program (and books tend to get more air-time simply because of their breadth), but we will not dwell on it. It is recommended that you have a terrific lead-magnet (free gift) that you can offer to the listeners. This will convert better than trying to sell something directly to them, and it will help you to grow your list. Keep in mind: if JJ feels you are trying to sell too much during the interview, she will direct the conversation elsewhere.
4. Guarantee
While we cannot guarantee that your message will resonate with our audience, or that you'll generate thousands of new leads from your episode with us - we do guarantee this: if your application is not accepted, or (if accepted, and) your episode does not air - we will refund 100% of your application fee. NOTE: if accepted and you conduct yourself in the interview with disregard to items 1 through 3 above, your episode will never air, and you will be refunded immediately upon that determination. We're not saying this to be mean, but to be respectful of our audience. We value their choice in subscribing to our show, and we will do everything we can to keep them here for the long haul.
5. Cross-Promotion
Since you are paying for the opportunity to be exposed to our audience, we do NOT expect you to promote the episode to your own followers. That said, we highly recommend that you DO. For starters, it offers the potential to reiterate your message to your followers in a new way that perhaps they haven't heard before. It reinforces and reminds them of the products and/or services that you offer. AND it sets you up as even more of an authority in their eyes, as they get to hear you on a top-rated iTunes podcast. But even more importantly - we monitor our downloads thoroughly. So much so, that we know what to expect without any promotional support from outside of our own efforts, and we can tell very easily when a guest is sharing their episode. AND we reward that! Here's how: 1) We run constant promos on most all of our episodes in the following format - New Episodes (less than 6 weeks old) 30% / Fresh Episodes (6 to 12 weeks old) 20% / Old Episodes (more than 12 weeks old) 15% / Archived Episodes 5% / TOP 10 EPISODES 30%! This means that we will continue to promote the heck out of our top episodes for months (even years) to come. And, of course, there are only two ways to get in the top-ten: 1) be a really famous guest, or 2) promote the show to your followers to the best of your ability. Episodes with the lowest recorded downloads go in the archive file. :(
6. Release Timing
JJ Flizanes and her podcasts reserves the right to release the episode at any time. Our current interview release calendar is already scheduled for the next five (5) months. This means that your episode is unlikely to go "live" before that time frame. If you have time-specific needs in order to coincide with a book release or a program launch, we are willing to hold your episode beyond four months at no additional charge. However, if you need to have your episode advanced to a sooner date, there is an additional $297 fee. Please contact us at [email protected] to coordinate the rush placement and make your payment.
Still got questions? Drop us a line at [email protected]
